Brand Finance ranks UBA strongest brand

United Bank for Africa (UBA) has climbed highest on Brand Finance ranking to become ‘Strongest Nigerian Brand’.

Independent Report by Brand Finance, a leading independent brand valuation consultancy revealed.

According to the report, “UBA Group Rises from 9th spot to become the strongest Nigerian Brand; Covets score of 92.4/100 and corresponding AAA+ Rating; Bolstered by high scores in brand familiarity, preference and consideration in home market; and also ranks as the 13th strongest banking brand globally among the top 500 banking brands.”

UBA Group Head, Marketing and Corporate Communication, Alero Ladipo, said, “This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction. We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted.”

UBA is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally.

Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology