Introducing the LG xboom by will.i.am in Nigeria: A new era of style, sound, and culture

LG Electronics has turned up the volume in more ways than one. In a show of true creative synergy, LG unveiled its brand-new line of Bluetooth speakers — the “xboom by will.i.am.”

This launch isn’t just about new gadgets. It’s the beginning of a bold chapter for LG’s audio brand, powered by the mind of multi-platinum musician and tech trailblazer, will.i.am. Recently named LG xboom’s official “Experiential Architect,” will.i.am brings his deep roots in music and pop culture to the world of sound tech, promising not just speakers but a full-on cultural moment.

Where Style and Sound Collide
Every product in the xboom by will.i.am family is personally tuned by will.i.am himself. The goal? An audio profile that’s warmer, richer, and perfectly balanced just like the beats and melodies that have shaped his career. But this partnership goes beyond sound. Each piece is compact, stylish, and brimming with personality, echoing will.i.am’s signature creative flair.
Whether you’re a casual listener, a party-starter, or someone who just wants their speaker to look as good as it sounds, xboom delivers.

Meet the Family

The xboom Bounce
Portable, powerful, and a total vibe. The Bounce is designed to get the party started anywhere. It features unique up-bouncing passive radiators (yes, they really bounce with the beat!) that light up in sync with your music. Dual dome tweeters and a dedicated woofer expand the soundstage, surrounding you with crisp highs and deep bass. And with up to 30 hours of battery, IP67 water and dust resistance, and military-grade durability, the Bounce is your new best friend from beach days to backyard nights.

The xboom Grab
As its name suggests, the Grab is made to go where you go. Compact yet mighty, this speaker squeezes in dual passive radiators for bass that punches well above its size. Strap it to your bike, pop it in a cup holder, or hook it to your backpack, it’s ready for your adventures. With up to 20 hours of playtime and the same rugged durability as the Bounce, the Grab is perfect for spontaneous road trips, hikes, or just hanging out by the pool.

The xboom Stage 301
Think bigger — the Stage 301 transforms any space into your personal concert venue. With a beefy 6.5-inch woofer and dual midrange drivers, it’s tailor-made for busking, karaoke nights, or that impromptu block party. It’s easy to carry thanks to its built-in handle, and you can set it up however you like, flat, tilted back, or perched on a tripod. The replaceable battery gives you up to 11 hours of non-stop music, so you can keep the vibes going, rain or shine.

Smart Features for a Smarter Listen
What really sets the new xboom line apart is its smart DNA. All speakers come with built-in AI that automatically tunes your audio to match what you’re playing and where you’re playing it. Lights pulse in sync with your beats. The RAiDiO.FYI button takes you straight to will.i.am’s AI-powered infotainment platform for curated content. And with LE Audio Auracast, you can sync multiple speakers for room-filling, people-gathering sound even if your phone doesn’t support Auracast.

A Culture-Forward Sound Revolution
This partnership is bigger than a product launch; it’s an invitation to experience sound, style, and culture in a fresh way.
In will.i.am’s words; “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”

As LG Electronics Nigeria Media Entertainment Solutions, Audio Division head, Daesun Hwang, puts it: “The xboom by will.i.am line marks the beginning of a dynamic, collaborative journey… we will continuously aim to elevate every aspect of the listening experience.”
Whether you’re chilling solo, throwing a party, or performing for a crowd, the new xboom by will.i.am range is ready to meet you where you are and soundtrack every moment with unmistakable style.
So, where will you take your xboom? Visit any Fouani showroom or authorized dealer nationwide to get yours today. For more information about the product, visit https://www.lg.com/africa/audio