Lasaco Assurance hosts S’West customers’ forum to drive service excellence

Lasaco Assurance Plc convened its 2025 South West Region Customer Forum, bringing together a diverse and engaged group of stakeholders—including valued customers, brokers, and business partners to deepen collaboration and strengthen customer-centric service delivery.

The event underscored Lasaco Assurance’s unwavering commitment to continuous operational improvement and meaningful stakeholder engagement across its footprint.

The Forum was expertly organized by the Customer Experience Team, led by Miss Oluseye Smart and Deborah Jelmark, and served as a platform for open dialogue where attendees candidly shared insights, feedback, and expectations.

According to Mr. Adedayo Adetokun, Head of Strategy, Research and Communications, this initiative was fundamentally designed to capture direct client and broker feedback to better inform the company’s service delivery and operational enhancements.

This customer-driven focus was further emphasized by the host, Mr. Kayode Okeremi, Regional Manager for the Southwest Region, who highlighted the critical role such engagement plays in shaping Lasaco’s strategic trajectory in the region.

Representing the Managing Director, Mr. Ademoye Shobo, Executive Director (Technical), reaffirmed the company’s strategic priority of physical engagement across all business locations and regions.

“This initiative aims to capture direct, meaningful feedback that enables us to align our operations closely with evolving customer expectations,” he stated. He further noted how these engagements are essential to driving continuous operational improvements.

Lasaco Assurance also shared its visionary ambition during a comprehensive presentation. The company reiterated its goal to achieve market leadership within Nigeria’s insurance and financial services sector by delivering sustained stakeholder value.

Participants were updated on the company’s strong financial position and resilience amid market challenges. Moreover, Lasaco assurance’s pioneering status as Nigeria’s first ISO-certified insurance firm, including its ICT certification, was proudly reaffirmed.

Echoing this customer-first philosophy, Mr. Muyiwa Anwoju emphasized, “Our customers remain at the forefront of our long-term strategic focus. We cannot operate effectively without consistently hearing from you and understanding how to manage your immediate and long-term needs.”

Interactive digital polling was a standout feature of the forum, enabling anonymous, real-time feedback that highlighted areas needing attention—key among them were documentation accuracy, claims processing turnaround, and communication effectiveness. This direct engagement yielded a clear and actionable roadmap for service enhancement.

In a powerful testament to the value of the forum, Mr. Akinola Oladeji, the managing director of Utmost good faith insurance brokers in Ibadan shared his perspective:

“The Lasaco Customer Forum exemplifies a genuine commitment to partnership and transparency. It provides brokers like us a vital avenue to voice practical challenges and opportunities directly to decision-makers. Such collaborations strengthen trust and ultimately translate into better service for end customers. We applaud Lasaco assurance’s proactive approach and look forward to the continuous improvements this dialogue inspires.”

Concluding the event, Mr. Ademoye Shobo and the management team reiterated their steadfast dedication to open communication, collaboration, and relentless pursuit of service excellence. They assured all stakeholders that continuous improvement remains central to Lasaco Assurance’s operational culture.

The forum closed with heartfelt appreciation to all attendees for their invaluable contributions and dedication to shared success.