Meta rolls out new monetization system for content creators in Nigeria, Ghana

Meta rolls out new monetization system for content creators in Nigeria, Ghana

Abdullateef Fowewe

Starting July 1, 2024, Facebook users in Nigeria and Ghana with at least 5,000 followers can now earn money through the platform’s new monetization system. This move by Meta aims to support and incentivize content creation in these two countries.

According to a statement released by Meta, the features will enable creators to earn money for crafting original videos and cultivating community.

It also said eligible creators in both countries would be able to earn money for their video and reel content, with support in over 30 languages globally.

The statement read, “To use either product, creators must pass and remain compliant with Facebook’s partnership monetisation policies and content monetization policies and they must be at least 18 years old.

“Additionally, for in-stream ads creators must meet certain requirements such as having a minimum of 5,000 followers.”

Meta according to the statement, the expansion will unlock new earning opportunities for talented creators in Nigeria and Ghana’s thriving creative industries, raising the global bar for innovation and cementing Meta’s suite of apps as the ultimate destination for creators to showcase their work and monetize their skills.

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators. In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.

“Types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos).

“Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans,” the statement added.