MultiChoice Nigeria slashes DStv decoder prices by 50% to boost subscriptions

Abdullateef Fowewe

In a bold move to attract more customers and reverse declining subscription numbers, MultiChoice Nigeria has announced a significant reduction in the price of its DStv decoders.

The cost has been cut from N20,000 to just N10,000, effectively halving the price.

The company according to a statement by its Chief Executive Officer, John Ugbe, the offer was a way of rewarding customer loyalty and delivering enhanced value to subscribers.

The statement said, “We want to ensure our customers feel appreciated and have access to the best entertainment every day.

The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.

“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.

“This means more channels, more shows, and more reasons to tune in every day.”

The company also announced a promotional offer granting subscribers a free upgrade to the next DStv package tier when they pay for their current plan in full between June 16 and July 31, 2025.

Multichoice maintained the price slash, and the free upgrade initiative is a response “to the noticeable economic impact on the everyday lives of Nigerians.”

This price cut comes amid increasing competition from streaming services and other pay-TV providers, making affordability a key factor in consumer choice.

The price deduction coming after it lost 1.4 million subscribers between March 2023 and March 2025 after the increasement of its DStv and GOtv bouquet prices three times within 12 months — first in April 2023, followed by another hike in November 2023, and a third announced in April 2024, which took effect on May 1.