SanlamAllianz takes financial education to Lagos markets

Insurance giants, SanlamAllianz has launched a financial education campaign at select markets in Lagos.

According to a statement from the insurance company, the campaign is aimed at aiding the financial knowledge and management of traders, shop owners etc in popular markets in Lagos. Planned for two phases including a physical market activation across organised market associations in both Lagos Mainland and Lagos Island; as well as a radio programme debuting on two high listenership radio stations in January 2026.

Shedding light on the campaign, Tunde Mimiko, MD/CEO, SanlamAllianz Nigeria, said: “Ours is not your every-day insurance company, we pride ourselves as a protection organisation with a suite of solutions that empowers generations to be financially prosperous, secure and confident. And we all agree that no one can aspire to financial confidence without basic knowledge of how finances work vis-a-vis budgeting, investing, retirement planning, income protection and, of course, the place of insurance in all these. This is what we are bringing to these markets: an educative session on how to manage their finances and the necessary information they need to scale.”

Chris Ekwonwa, Group Head, Strategy, Marketing and Corporate Communications at SanlamAllianz Nigeria, added that the campaign is being piloted in Lagos with a view to taking the initiative round the country in the new year.

“We are well aware that Lagos is not Nigeria, therefore, we plan to roll out this initiative across major markets in the country in the new year. We have done this before -we toured Nigeria as part of our rebrand, a bold roadshow never seen in these climes in our industry- we will do it again,” he concluded.