Stream farming fails to boost artist relevance – Odumodublvck

Abdullateef Fowewe

Nigeria rapper Odumodublvck born Tochukwu Ojogwu, has stated that there is an across-the-board practice of stream farming in the Nigerian music industry.

Stream farming refers to the practice of artificially inflating an artiste’s streaming numbers on platforms like Spotify, Apple Music, and YouTube.

In a remark on his X (formally Twitter) account, Odumodublvck condemned the practice, questioning its relevance in measuring an artiste’s success.

Odumodublvck stated that stream farming involves artificially inflating an artiste’s streaming numbers to create a false impression of popularity.

However, he noted that this practice does not translate to real-life success, such as bookings and ticket sales.

“There’s a high level of stream farming going on in the Nigerian music industry.

“Farming is crazy cause it’s not translating into shows. It’s not translating into bookings and ticket sales home and abroad. So, what’s the point?” Odumodublvck had written.

However, netizens’ comments have sparked reactions with many weighing in on the issue, while some have defended stream farming as a necessary marketing tool, others have condemned it as a form of deception.