Video: How I shameless asked Don Jazzy to sign me into Mavin – Tiwa Savage

Abdullateef Fowewe

Tiwa Savage disclosed that she shamelessly and confidently reached out to music producer Don Jazzy to join Mavin Records right after its establishment, even though she had faced rejection during the Mo’Hits period.

Video link : https://x.com/dailyeconews/status/1937152113424920990?s=61

In a recent conversation with Afrobeats Intelligence, the singer shared that she made the request without any reservations, calling it a “shameless” appeal fueled by her ambition to achieve success.

Looking back on her journey, Tiwa Savage pointed out that being part of a record label typically emphasises business over personal matters, which is in stark contrast to the family-like connection she shares with her Mavin associates.

Tiwa Savage stated, “So when Don Jazzy started Mavin, I went to him and I said can you sign me now? Because you didn’t sign me in Mo’Hits before. And now you’ve started Mavin. And he was just like, you know what? I don’t have a first lady.

“I asked again. Yes. Wow. Oh, my God. I don’t have shame. Yeah, you really, you really asked everyone. Yeah, I did. And I went to Jazzy and I asked him again. And then he just said, yes, like that.

“Like, yeah, your time, your time at Mavin. What did you learn from it as an artist and as a businesswoman? Who you sign to is very important. Like, I didn’t appreciate it until after I left.

“Like Mavin still is like family. So if there’s something that’s going on, like online or whatever, I promise you, I would run to Jazzy’s room and we will all come. Like Sid, Tega, Reekado, all of us in his room, on the floor, on the bed.

“We’ll talk about it if I have to cry and whatever. And we’ll get through it. Being with a label, they don’t really care about your personal stuff.

“So I can’t really go to the Empire office and be like, oh my God. Like, I miss that part of it.”