Video: LG Electronics, AXA Mansard launch free malaria insurance to combat health crisis in Nigeria
Abdullateef Fowewe
The Managing Director of LG Electronics, Hong Ju Jeon, has emphasised the critical health and environmental challenges Nigeria faces due to malaria and poor water quality.
Video: LG Electronics, AXA Mansard launch free malaria insurance to combat health crisis in Nigeria
Speaking on Tuesday at LG’s World Malaria Collaboration event held at CBC Towers, Lekki Phase 1, Lagos, Jeon revealed LG’s ongoing commitment to social responsibility through its borehole projects and a new malaria insurance initiative.
Jeon stated, “so many of the our Nigerian customers are suffering from this bad water, which you will cause some disease. This is number one malaria impact ratio is almost 70% of global happen, especially in Nigeria, death ratio, also major percentage, about more than 30% or sometimes 40% ”.
Highlighting LG’s efforts, he added, “So what we decide last year? We made it more than 30 borehole across Nigeria and also. I asked our headquarters in Korea, we need now, 300 more from now, within three years.”
On the innovative malaria insurance, Jeon noted, “when I was in India. I made it Corona insurance with The Indian company, so almost like the same system anyone who buy energy product we give them free Corona insurance we launched this insurance system here .”
The MD further noted that the malaria insurance pilot program focuses initially on air conditioners, with plans to extend coverage to refrigerators, washing machines, microwaves, and TVs.
“We got a very fantastic feedback about 7% of the customer data got infected. It means this much malaria disease is very serious,” he said.
Jumoke Odunlami, Chief Distribution Officer and Director of AXA Mansard, in her remarks praised the partnership stressing, “It is very good that it is a focus area for us today talking about malaria. Malaria is not joke in Nigeria, being number two, giving cause of death. I personally had lost a brother to malaria several years ago.”
She added, “This healthcare package will be able to help everyone to get the help and the care that they need. It’s all free of charge from LG.”
Odunlami stressed the urgent need for increased insurance penetration in Nigeria: “Nigeria is a country of over 240 million people, but we have less than 10% of people who have insurance coverage. With this scheme, we expect that it will accelerate, everyone will have a form of cover.”
Olusesan Ogunyooye, Head of Marketing at AXA Mansard, reflected on the collaboration, saying, “When life, a brand like LG that cares meets a brand like AXA that protects you, a prosperous, sustainable and malaria free Nigeria is possible.”
He emphasised innovation and social impact stating, “We focus on challenges, so that we can make life very beautiful and life good for every Nigerian.”
