Leadway unveils Leadway PFA as unified pension brand after consolidation
(L-R) Managing Director/Chief Executive Officer, Leadway Assurance, Gboyega Lesi; Chief Executive Officer, Leadway Trustees, Sola Seweje; Managing Director/Chief Executive Officer, Leadway PFA, Oluasakin Labeodan; Managing Director/Chief Executive Officer, Leadway InsureHoldings, Tunde Alao-Olaifa; Executive Director, Leadway PFA, Oluwafemi Adebayo and Executive Director, Leadway Holdings, Abayomi Adesope, during Leadway PFA rebrand event held at the Leadway Head Office in Lagos, on the 3rd of August 2026.
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Following the successful operational integration of Leadway Pensure and PAL Pensions, Leadway Holdings has officially unveiled Leadway PFA as its single, unified pension brand. This announcement marks the final milestone in the consolidation process, retiring the legacy entity names and introducing a bold new identity built for the future of wealth creation in Nigeria.
Operating with a combined Asset Under Management (AuM) of over ₦3 trillion, the newly established brand, Leadway PFA emerges as a formidable institution in the Nigerian pension landscape. The unified brand now operates on a fully harmonized and upgraded technological infrastructure, ensuring that its 1.2 million Retirement Savings Account (RSA) holders benefit from a seamless, highly secure, and optimized customer experience.
The transition to Leadway PFA represents more than a name change, it is a renewed commitment to exceptional financial security. By bringing together the rich heritage, specialized talent, and robust risk frameworks of both legacy firms, the new brand leverages expanded market reach and deeper investment capacity to drive sustained, long-term value for contributors.
Commenting on the brand unveil, Olusakin Labeodan, MD/CEO of Leadway PFA, emphasized the institution’s readiness for the future. “Today, we are thrilled to formally introduce Leadway PFA to the world,” Labeodan stated. “Over the past few months, we have executed a meticulous integration of our systems, processes, and people. Leadway PFA is the result of that dedication, resulting into a stronger, more agile institution built to protect and exponentially grow our contributors’ wealth. Our unified brand identity reflects our singular, unwavering purpose to be the ultimate, most trusted partner in our customers’ retirement journeys”.
The organisation reassures all contributors that the brand transition requires zero action on their part. All RSA balances, unique PINs, and historical financial records remain perfectly intact and rigorously protected by the institution’s enhanced safeguards. Customers can seamlessly continue to monitor their accounts and engage with the brand through existing digital platforms and service centers, which have now been updated to reflect the Leadway PFA identity.
With the brand unification complete, Leadway PFA steps forward entirely focused on setting new industry benchmarks in prudent fund administration, proactive customer service, and innovative pension solutions.
