LG partners with VIVA to deliver integrated laundry solutions across Nigeria

…advanced washing machines combined with optimized detergent promise convenience, performance, and smarter home care for Nigerian families.

LG Electronics (LG) has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to offer a bundled laundry solution for customers purchasing LG washing machines. This collaboration sets a new standard for home care in Nigeria, seamlessly integrating LG’s advanced washing machine technology with VIVA’s high-performance detergent for a superior, ready-to-use laundry experience.

For a limited time, customers who buy select LG Twin Tub, Top Load, or Front Load washing machines at authorized distributor showrooms nationwide will receive complimentary VIVA Matic detergent at the point of purchase. The initiative, running from April to June 2026, ensures that every new LG washing machine customer can enjoy exceptional cleaning results from the very first wash.

Mr. Oktai Kim, General Manager, Home Appliances Solutions, LG Electronics Nigeria, commented: “This partnership reflects the global move towards integrated lifestyle solutions. At LG, our mission is to deliver more than appliances, we want to create holistic experiences that combine technology, convenience, and performance. By bundling our machines with VIVA detergent, we’re empowering our customers with a complete, effortless laundry solution right from day one.”

Echoing this sentiment, Mr. Santhosh Nair, Chief Marketing Officer at Aspira Nigeria Limited, added: “VIVA Matic detergent is specially designed for machine washing, delivering optimal results with every cycle. Teaming up with LG enables us to engage customers where it matters most, enhancing their everyday routines and reinforcing our commitment to quality.”

This partnership positions LG and VIVA at the forefront of a growing industry trend, where smart home appliances and consumables converge to deliver greater value and convenience. Available exclusively through Fouani-operated LG showrooms across Nigeria, the promotion also highlights LG’s dedication to innovation, energy efficiency, and customer-focused design tailored to Nigerian households.

LG’s washing machines deliver powerful performance combined with advanced technology tailored to Nigerian homes. Featuring innovations like TurboWash™ for faster, thorough cleaning, 6 Motion technology for gentle yet effective fabric care, and energy-saving Smart Inverter motors, LG machines make laundry effortless and efficient. These features ensure that clothes are cleaned thoroughly while protecting fabric quality, saving time and reducing energy consumption.

Additionally, LG ThinQ® smart connectivity allows users to control and monitor wash cycles remotely via their smartphones. Users can download specialized wash programs tailored to different fabric types and receive maintenance alerts, simplifying the laundry experience. This seamless blend of cutting-edge technology and user-friendly features makes LG washing machines the smart choice for durability, convenience, and superior wash quality in every household.